Why doesn't part of its vaunted "archetype branding" model contain the item "make sure you have freedom to use trademark?" Just asking.
Apple sued by iCloud Communications over iCloud trademark
While I’m no legal expert, it does appear that Apple has some explaining to do. Specifically, iCloud Communications is claiming that Apple’s heavy promotion of the iCloud product is damaging to its business and has all but removed the branding of the name from itself and placed it onto Apple.
To make matters somewhat worse, there’s some accusation that Apple’s services are nearly identical to the ones being offered by iCloud Communciations:
The goods and services with which Apple intends to use the “iCloud” mark are identical to or closely related to the goods and services that have been offered by iCloud Communications under the iCloud Marks since its formation in 2005. However, due to the worldwide media coverage given to and generated by Apple’s announcement of its “iCloud” services and the ensuing saturation advertising campaign pursued by Apple, the media and the general public have quickly come to associate the mark “iCloud” with Apple, rather than iCloud Communications.
There’s no specific amount of monetary relief set, but the suit does call for “all profits, gains and advantages” as well as “all monetary damages sustained”. Further, the suit asks for Apple to refrain from using the iCloud name and to “deliver for destruction all labels, signs, prints, insignia, letterhead, brochures, business cards, invoices and any other written or recorded material” with the iCloud name.
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