Wednesday, July 13, 2011

Netflix Raises Prices, Garners Criticism

Pretty much how I see it. Time will tell

Amplify’d from www.winsupersite.com

Netflix Raises Prices, Garners Criticism

Netflix this week did something that only a very confident and successful company could possibly do: It raised prices for a popular service that, quite frankly, should simply cost consumers less over time, not more. Similar in that way to last year's Xbox LIVE price hike, the Netflix price hike is seen, perhaps correctly, as a blatant money grab for a captive audience. And it's going to be interesting to see how customers react, in real life--with their dollars--after all the bitching subsides.

In my case, this change will result in about $5 in addition costs per month. Is it worth that? Yes, to me it is. But I understand where the additional cost will be problematic for many people. I also understand that Netflix likely expects many to simply drop the DVD part of their subscription. Which, when you think about it, was likely the plan all along.

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